PUBLIC GAMING INTERNATIONAL MAGAZINE SEPTEMBER 2005

Features September 2005 Departments Industry News 2 Around the World 4 People 17 Video News 20 Racino News 22 RoundUp 24 6 All Promotions are Not Created Equally – Outstanding Contests Designed to Win Customers Over Splashdot CEO Patrick Watson gives ideas on how to improve Internet promotions. 8 Beyond Keno – Lotteries and Vendors are Taking Monitor Games to New Levels 12 U.S. Lotteries, the Internet and the WTO U.S. law and international trade agreements are placing U.S. lotteries between a rock and a hard place. 14 “A Nickel isn’t Worth a Dime Anymore” Applying the wit and wisdom of Yogi Berra to the Marketing of On-line Games. 16 Progress in Pennsylvania: State Moving Ahead on Plans for Slots An overview on the current state of the Pennsylvania situation. 18 International Lottery Player’s Survey: Lottery Players Clubs The Kopel Research Group provides data on lottery players’ perceptions of Internet based players clubs.